Your Results Are In!
Scroll down to discover your top business owner traumas and the steps to overcome them.
Your Path to Growth Starts Here
Based on your results, here are three key steps to help you break free from the struggles holding you back and build a healthier, more sustainable business.
Zooming Zombies
COVID changed employee expectations surrounding remote work, leaving owners struggling to measure the impact on productivity and increasing organizational conflict resulting in significant Owner Trauma®.
Yeeting Youth
Hiring and working with employees from different generations presents unique challenges, and when differences in life and work views arise it can prove a significant source of Owner Trauma®.
Exiting Expectations
Selling a business causes severe Owner Trauma® that is dramatically compounded by a lack of planning surrounding timing, fees, taxes, and the unexpected emotional aftermath.
Working Weekends
Working weekends and holidays is too often a hallmark of business ownership, causing lasting Owner Trauma® from burnout at work and severe emotional distress and neglect at home.
Vanishing Vision
Operating a business without a clear and communicated Vision increases employee turnover and indecision at every level of the organization leading to significant Owner Trauma®.
Underestimating Unknowns
In a world of explosive change, disruptions can come from anywhere and everywhere with frightening consequences causing significant Owner Trauma® as these "unknowns" impact and upend the organization.
Tiptoeing Taxes
Failure to pay and pay attention to taxes can cause severe Owner Trauma®.
Seeking Saviors
To relieve their pain, Business Owners look outside their company for someone or someting to save them. Too often these "Saviors" compound Owner Trauma® by draining precious resources while offering few solutions.
Revolving Roles
Business Owners are often visionaries forced to work as operators causing Owner Trauma® for themselves and their teams as each new visionary-fueled idea causes "organizational whiplash" and loss of direction.
Questioning Quitting
Business Owners mistakenly accept that they cannot quit a relationship, product, project or even the business itself shutting off the "flight" response and increasing Owner Trauma® at work and home.
Paying Payroll
The unrelenting cadence and demand of payroll, especially when cash is scarce (see Chapter 3), causes perhaps the most lasting and impactful Owner Trauma®.
Owning Ownership
Obstacles are a part of life where legends are born when owners overcome overwhelming obstacles to accomplish the impossible. But for every person who overcomes their obstacles, there are hundreds of others overwhelmed by them. Those who struggle amidst overwhelming obstacles often experience extreme owner trauma.
Numbering Nothing
Business Owners must prioritize theirs and others time to accomplish the Vision. When priorities are misaligned or just missing, Owner Trauma® results from wasted energy and ultimately failure.
Marketing Mistakes
Marketing has evolved from "hanging out a shingle" to a digital deluge as SEO, Pay-Per-Click, Social Media, and AI-Powered Predictive Models now dominate the landscape causing increased Owner Trauma® as business owners try to run their business while avoid marketing mistakes.
Leaving Lanes
Because business owners feel responsbile for the ultimate success or failure of their businesses, they often leave their own responsibilies (or lanes) and take on other's roles leading to a loss of ownership for employees and increased Owner Trauma®
Keeping Killers
Killers are anyone or anything that does not maximize the company's ability to accomplish its "why" and when we keep "killer" customers, vendors, employees, or projects we increase Owner Trauma®
Juggling Justice
Lawsuits cause acute and lasting Owner Trauma®. Period.
Ignoring Issues
Because issues in an organization always flow up, business owners are responsible for addressing the issues no one else was able or willing to solve leading to massive Owner Trauma(r) from what seems a never-ending list of impossible issues to solve.
Hiding Hurt
Being a business owner means an added measure of physical, intellectual, emotional, and social pain. When owners hide this hurt it leads to isolation and increased Owner Trauma® both at work and in their other relationships.
Guarding Gates
When owners "guard" or withhold information from others, they cripple employee's effectiveness and increase their own burdens increasing Owner Trauma®.
Fighting Family
Family relationships can be loaded with trauma and complicate the already difficult employer-employee relationship leading to compounded Owner Trauma®.
Entertaining Ego
Our egos place personal "success" above company success clouding judgment and leading business owners to make decisions that feed our egos, but hurt the business and those that work there leading to Owner Trauma®.
Denying Demons
Every successful business owner I've met has incredible work ethic. This "fire in the belly" drives them to do what no one else will. When owners do not understand WHY they have this drive (or demon), they can unintentionally hurt those at work and home who do not share their same motivation leading to increased Owner Trauma®.
Chasing Cash
Cash and profits are not the same thing and there is a reason cash is king. When business owners suffer from cash flow issues, the result is one of the most destructive traumas often leading to the loss of the business and the owner's relationships.
Battling Blind
Running a business without accurate and timely information is like flying an airplane in a snowstorm without instruments. When business owners battle blindly, decisions are often made in a vacuum, or worse an echo chamber, with disastrous results that lead to Owner Trauma®.
Accepting Absolutes
As an owners it feels like even one wrong decision could mean the end of the business. Operating in this personal pressure cooker leads to severe Owner Trauma® both at work and at home.
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How to interpret your results:
Score: 4-5, Severe trauma. A quick explanation on how they should address a trauma of this level
Score: 3-3.5, Significant trauma. A quick explanation on how they should address a trauma of this level
Score: 1-2.5, - Medium trauma. A quick explanation on how they should address a trauma of this level
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